For agencies Orthodox Jewish community media, bought the way you buy

Your Orthodox Jewish media desk.

AdWorks plugs into your plan as the specialist partner for Orthodox Jewish community media: we source, plan and place across our media partners, adapt creative to community standards, and report into your stack. Your client stays yours.

Your client.Your specs.Your reporting.

Why clients ask for this audience

A young, growing audience that most plans never reach.

Orthodox Jewish communities from Brooklyn and Lakewood to Miami Beach and Boca Raton book flights, insure cars and homes, open bank accounts, see doctors and shop for every holiday. Most of them sit outside the channels a national plan buys.

3.3

children on average for Orthodox Jewish adults.1

Other American Jews: 1.4

1 in 6

American Jewish adults under 30 identify as Orthodox, compared with 3 in 100 of those 65 and older.1

$136K
to$188K

median household income reported by Haredi and Modern Orthodox respondents.2

1 in 5

Jewish households in the New York area identify as Orthodox.3

01

Many homes have no TV.

Network, cable and streaming spots never play in a large share of Orthodox homes.

02

Many phones are filtered.

Filters block open browsing and social media, so social and programmatic display fall short.4

03

WhatsApp is the town square.

News, community alerts and deals move through WhatsApp groups and statuses, email lists and widely read news sites.4

Brooklyn rooftops with the New York skyline beyond

What we do for you

We do the community media work. You keep the plan.

These outlets are small and many, each with its own rates, rules and paperwork. We handle all of it and hand your team one clean line on the plan.

01

Planning and buying

We source avails, build the community plan to your brief and buy across our media partners. Every outlet is named on the insertion order.

02

Creative adaptation

We adapt your client’s existing creative to community standards: imagery, copy and formats. Changes come back to you for approval.

03

Cultural guidance

Tone, imagery, timing and what to avoid, so the message lands with respect. Bring us in before the brief is final.

04

Compliance and approvals

We work through each outlet’s rules and sign-offs and route every adapted piece to you for client approval.

05

Click reporting on supported digital placements

Supported digital placements carry a short link tagged with your UTM parameters and naming conventions, so results land in your analytics. Placement-specific measurement and proof are agreed in the insertion order.

06

Proof of posting

A timestamped screenshot of each placement with the publisher’s stated audience, ready for your client report. Stated audience is the publisher’s figure, not measured reach.

07

One IO, one invoice

One insertion order and one net-30 invoice, however many outlets the plan uses.

08

Content creation

Need new pieces for these channels? We can make them to your brand guidelines, from a WhatsApp status to a sponsored article.

Channels we plan and buy

  • WhatsApp groups
  • WhatsApp status
  • Community email lists
  • News sites
  • Instagram
  • Livestream, podcast, print

WhatsApp lists run from 2,000 to 95,000 subscribers each and email lists from 4,000 to 50,000+, as reported by our media partners (October 2026).5 Lists overlap, so sizes are not added together as unique reach.

How we work with agencies

Built to sit inside your plan.

You stay the lead. We are the specialist desk your team calls for this audience.

01

Your client, your brand, your reporting

We work through you. Your client relationship stays with you, and we are white-label friendly: our name stays off client-facing materials if you prefer.

02

Your specs and your stack

Send your ad specs, tracking tags, click trackers, naming conventions and report template. We build them into each placement wherever the format allows.

03

Fast turnaround on avails and quotes

Send flight dates, regions, budget and goals. We come back fast with avails, a plan and a quote you can drop into your deck.

04

Holiday calendar planning

The Jewish calendar sets the rhythm of spending, and nothing posts on the Sabbath or Jewish holidays. We flag the right windows for your client’s category early.6

  • Hanukkah begins evening of Dec 4, 2026
  • Passover begins evening of Apr 21, 2027
  • Summer June to August 2027
  • Rosh Hashanah begins evening of Oct 1, 2027
  • Sukkot begins evening of Oct 15, 2027

One plan.

One insertion order.

One invoice, net-30.

Programs and pricing

Programs, not posts.

The same four programs our brand clients buy, quoted to your client on one insertion order. Start with a pilot, then run for a season, a quarter or a full year.

Program 01

Pilot

Fixed price

$10,000

A first campaign to prove the channel for your brand.

  • About 4 weeks in market
  • For first-time partners
  • Fully credited toward a Holiday Flight booked within 90 days
  • Tracked links where supported, proof of posting, report
Request avails

Program 02

Holiday Flight

Starting at

$20,000

One season, such as Passover, Sukkot, Hanukkah or back-to-school.

  • 6 to 8 weeks in market
  • Every channel, every week
  • WhatsApp group posts and status
  • Email blasts, sponsored articles, banners
  • Tracked links where supported, proof of posting, report
Request avails

Program 03

Quarterly Program

Starting at

$45,000

Thirteen weeks always-on across every channel.

  • 13 weeks, every channel
  • One holiday push
  • One branded content piece
  • Copy adaptation included
  • Mid-flight report
  • Tracked links where supported, proof of posting, report
Request avails

Program 04

Annual Partnership

Starting at

$150,000

A year-round presence across all four major seasons.

  • All four major seasons
  • First look at holiday inventory
  • Quarterly business reviews
  • Copy adaptation included
  • Dedicated planning
  • Tracked links where supported, proof of posting, report
Request avails

Need the creative too? Copy adaptation is included on Quarterly and Annual programs and quoted separately on the Pilot and Holiday Flight. Design and content creation are quoted separately for any program.

Prices as of October 2026. Prices shown are starting points, except the Pilot. Every program is quoted on your insertion order.Individual placements available on request. Ask about agency terms.

Questions agencies ask

Agency FAQ

Do you work with our client directly?

We work through you unless you ask otherwise. Your client relationship, your brand and your reporting stay with you.

Can you match our specs and reporting?

Yes. Send your ad specs, tracking tags, click trackers, naming conventions and report template, and we build them in wherever each format allows. Supported digital placements carry a tracked link, and every placement comes with proof of posting.

Can we see exactly where the ads run?

Yes. Every outlet is named on your insertion order, and each placement comes with a timestamped screenshot and the publisher’s stated audience.

Can you adapt our client’s creative?

Yes, as a service. We can review your creative against community standards and suggest or make the changes, which come back to you for approval. We can also create new pieces to your brand guidelines.

Can you white-label?

Yes. We can keep our name off anything your client sees, so the work reads as yours.

What do you need for avails and a quote?

Client category, regions, flight dates, budget range and the outcome that matters. We come back with avails, a plan and a quote, timed to the holiday calendar.

Is there a minimum?

Programs start with the Pilot at a fixed $10,000. Individual placements are available on request.

What are your agency terms?

Ask about agency terms. We will walk your team through rates, billing and how we work together.

Request avails

Plan a buy.

Tell us your client’s category, regions, flight dates and budget. We come back with avails, a plan and a quote.

Your contacts

Yoshi FalberSales and campaigns[email protected]
Tamara FalberClient service and scheduling[email protected]

Request avails

Opens your email app with the details filled in, addressed to Yoshi and Tamara. We get it when you press send.

Almost done.

Your email app should open with the inquiry ready. Press send, and we will reply with avails within one business day.

No email app? Write to [email protected].

Prefer to write directly? [email protected]. We reply within one business day. Messages sent on Shabbat or a Jewish holiday are answered the next business day.

Book a 15-minute call